But you can also show up to six sitelinks.
You can control how many sitelinks you want to show in your Google Ads campaigns.įor sitelinks in search campaigns, at least two sitelinks will appear on desktop. They appear as traditional sitelinks with a list of links. These can appear in ads at the top and bottom of Google search results. Generally, Google shows two different types of sitelinks these days: search and video. Or they may appear in carousel format with the option to expand. You may see sitelinks for traditional lists of links. Sitelinks have evolved over the years and appear in different ways. You can also earn organic sitelinks, which look the same but appear on organic results instead of ads.īut we’ll be focusing on paid sitelink extensions for this post. Ability to schedule sitelinks to coincide with campaigns, days of the week, etc.Sitelinks give your ads more visibility and ad space in search engine results pages (SERPs).Īs a result, you could see improved CTR (click-through rate) for your ads.Īdditional benefits of sitelinks for your PPC campaigns include: These extra links can help you promote different products, services, and sections of your website to your customers.Īnd give them more options for navigating your site. They are a type of Google ad extension (now called ad “assets”). Sitelinks are additional links you include in your PPC (pay-per-click) ads to take people directly to specific pages on your website.
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